Marketing and Communications
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Minimum Required Education and Experience: 

·         Bachelor’s Degree in Marketing, Advertising, Analytics or similar

·         Minimum of 3-5 years of demonstrated experience executing and growing complex, direct-response campaigns in challenging verticals



Required Knowledge, Skills and Abilities:

  • Strong familiarity with highly time-sensitive campaigns, fast-changing audiences and geographic targets

  • Very strong analytical, creative and problem-solving capabilities

  • Extensive end-to-end campaign management experience (research, strategy, planning, launch, bid management, ad testing, optimization, etc.)

  • Consultant-level expertise in Google AdWords, Bing, YouTube, etc.

  • Demonstrated success executing campaigns with other major Ad Networks/Ad Exchanges/DSP/etc.

  • Proactive identification of opportunities for process improvement, optimization, insight and expansion

  • Reporting, analysis with a focus on actionable takeaways for department-wide and company-wide distribution

  • Keyword development, ad copy creation & testing

  • Building and strengthening relationships with AdWords Account Representatives

  • Attribution of multiple touch-points and channels

  • Research on competitive landscape and opportunities to scale

  • Ability to align campaigns with business goals

  • Partnering with internal teams (creative, social, analytics, etc.)


Preferred Experience:

  • International (outside US) paid search and display

  • Search Engine Optimization (SEO) experience (content creation, strategy, keyword research, etc.)

  • Digital retargeting via self-serve system

  • Experience with website conversion optimization

  • Affiliate network management


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